Forbes reports that Android could become a billion dollar ad platform in 2012. Munster predicts in 2012 that there will be 133 million Android users and at $9.85 per user, Google will rake in $1.3 billion in Android advertising revenue. Google (GOOG) could generate over a billion in Android-related advertising revenue in 2012, according to Piper Jaffray analyst Gene Munster.
In a research note this morning, Munster asserts that Android generated $5.90 per use in mobile advertising in 2010; he sees the total increasing to $9.85 in 2012. By 2012, he thinks there could be 133 million Android users generating $9.85 a year, which would mean $1.3 billion in Android-related revenue. Munster maintains his Overweight rating and $725 target on Google’s shares.
In comparison, Google search generated $18.85 per user and Google advertising in total generated $25.77. Additionally, we expect Google's revamped Android Market will enable users to download apps on Android more easily and could increase monetization per user from in-app advertising over the next two years. We maintain our Overweight rating on GOOG."