Android Phone Tips
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| Android Phone Tips |
Huawei Technologies Co. plans to sell its first own-branded mobile phone in the U.K., taking on manufacturers using Google Inc. (GOOG)’s Android software in one of Europe’s most competitive handset markets. Having initially focused on making handsets for carriers, China’s largest phone-equipment supplier will introduce the Blaze device as early as next month. Huawei is targeting a market share of 4 percent to 5 percent within 12 months, said Mark Mitchinson, the company’s U.K. executive vice president.
Huawei will compete with “anyone involved in Android.” Huawei’s push into the U.K., following its first mobile network deal in the country in May, marks the company’s biggest step into devices in western Europe. Sales outside of China accounted for 65 percent of Shenzhen, China-based Huawei’s revenue last year. Sales abroad grew three times faster than in its home market.
Huawei, benefitting from the rising popularity of Android, will compete with other manufacturers who use the software. Huawei will need to invest “very heavily” to compete with HTC Corp. (2498), Asia’s second-largest phone maker, which also initially suffered from lack of brand awareness, she said. The Blaze handset will likely compete with lower-priced smartphones that sell for as little as 100 pounds ($162), Cozza said. Huawei reported revenue of about $29 billion last year. Huawei is targeting a market share of 4 percent to 5 percent within 12 months, said Mark Mitchinson, the company's U.K. executive vice president.
Huawei will compete with "anyone involved in Android."Sales outside of China accounted for 65 percent of Shenzhen, China-based Huawei's revenue last year. Huawei will seek the support of operators including Vodafone Group Plc, Mitchinson said Huawei aims to boost its handset sales to $20 billion in five years, from $6 billion this year, the company said in April.
By. Android Phone Tips
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