Android Phone Tips
|Android Phone Tips|
We’ve chronicled the state of Android development and the various solutions aimed at helping the developer community squeeze more money out of their apps on the platform. The latest problem-fixer is gaming service WildTangent, which is opening a rental service later this year that will allow Android users to rent games and apply their fees toward purchases.
WildTangent, which operates a gaming service for HP , Dell and other PC makers, believes it can make the rental service work by bringing over its gaming partners and marrying their titles with a new business model for mobile that hasn’t been tried much on smartphones. Vodafone launched a monthly game rental service in Europe last October, but that was a subscription service, not individual rentals.
Android users will need to directly download a WildTangent Games app from WildTangent, similar to how Amazon users download the Amazon Appstore for Android, or they’ll be able to get the app through T-Mobile, which will pre-load the app on future phones. The app will feature a catalog where users can choose to rent a title using WildCoins, WildTangent’s currency.
When the game rental expires, a user can choose to keep playing by using another coin. The entry by WildTangent in Android gaming adds another store for consumers, who may be getting dizzy at the growing number options available to them. Perhaps most importantly, it creates another way for people to consume paid games.
T-Mobile USA is teaming up with WildTangent to test out a Netflix-like model for renting mobile games on Android smartphones. It will also enable carrier billing for making purchases inside the app. Matt Shea, WildTangent’s EVP of product development, tells me that it’s a lot like their PC games service, which allows people to play online and social games through a subscription plus advertising model.
Additionally, users will have the option of watching short advertisements for free game sessions and in-game items. As for how much games will cost to rent, there’s a range of prices depending on how much the game costs.
Would you rent mobile games for $0.25 for a day with the option to have that quarter added to the cost of the game if you decide to buy it? Matt Shea, WildTangent’s EVP of product development, tells me that it’s a lot like their PC games service, which allows people to play online and social games through a subscription plus advertising model.
You can also purchase what’s called “WildCoins,” or credits to be used for in-game purchases or to rent games themselves. The pricing packages will range from $3.99 to $9.99 for these credits, and as for the cost of game rentals, it will depend on the full price of the game being rented. Game rentals will become available some time later this year.
By. Android Phone Tips